COLORS OF THE WORLD
In 2020, I partnered with Crayola to develop, brand and launch Crayola Colors of the World.
We introduced 24 specially formulated colors that reflect all global skin tones.
The #trueselfie campaign inspired children to draw and share themselves in their true color.
52% of total inventory sold in 3 weeks, making Colors of the World one of the most successful product launches in Crayola history.
Colors of the World won numerous awards, including the Iridium Effie for Most Effective Campaign in the World in 2022.
The One Show: Short List - Creative Effectiveness 2023
Global Best of Best Effie Awards: Iridium Effie - Most Effective Campaign in the World 2022
Global Best of Best Effie Awards: Global Grand Effie Award - Product/Service Launch 2022
Effie Awards: Grand Effie 2021
Shorty Awards: Best Racial Justice Campaign 2021
Shorty Awards: Best Social Campaign 2021
The One Show: Bronze - Creative Effectiveness 2021
Effie Awards: Finalist - Grand Effie 2021
The AME Awards:: Gold - Creativity for Positive Impact 2021
Effie Awards: Gold - Multicultural Products 2021
Shorty Awards: Gold - Racial Justice Campaign 2021
The One Show: Silver - Physical Product 2021
Art Director’s Club: Children’s Campaign 2021
Art Director’s Club: Silver - Design for Good 2021
ANA Multicultural Excellence Awards: Grand Prize - Total Market Category 2020